Mad Men Yourself

For the third season of AMC's Emmy and Golden Globe winning drama Mad Men, I was tasked to imagine a solution that would give passionate fans of the show something to enjoy while broadcasting that die-hard faith and excitement to a larger audience.

That solution was Mad Men Yourself, a Social Media avatar creator that was the viral hit of the Summer. Illustrator and Mad Men superfan Dyna Moe provided the characters, and my team at Deep Focus created an immersive, clever experience that has been visited millions of times, generated tons of fantastic press, and led to great premiere night numbers for AMC's fantastic 60's advertising drama.

"Easily the greatest thing ever" - NY Mag "Pure Genius" - Mashable

Also: AdWeek, Entertainment Weekly, USA Today, The Onion, NPR, People, TV Guide, The Washington Post, Jezebel, BuzzFeed, NY Post, The Daily Beast, and In Style.